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Jan 22, 2026 9:19 am
I keep hearing that improving email performance is about tiny technical tweaks, but every guide says something different. I’m confused about where to even start: deliverability, copy, timing, tools, budget limits. How do you decide what actually matters first without wasting weeks testing the wrong thing?
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Jan 22, 2026 1:53 pm
That confusion is normal. The practical way forward is to start with visibility, not assumptions. Check whether emails reach inboxes, then review structure, authentication, and sending patterns before touching copy. Once the foundation is stable, tools and costs become easier to compare, especially when options like promo codes Folderly help lower the barrier to testing. Optimization works best when decisions are staged, not rushed.
